SHOP THE LATEST
Black Rose Anastasia Midi Dress
White Cropped Cam Top
Burgundy Small Embossed Monogram Belt
Bordeaux Mathilde Midi Dress
Black Rhode Cardigan
Black and White Heart Brooke Top
Ivory Jaylin Signature Tee
SHOP CHRISTMAS
Pink Santa Champagne Kitchen Towel
Nutcracker Champagne Kitchen Towel
Bad Ideas, Good Stories Journal
Pairs Well With Relatives Wine Bag
FOR THE COZY GIRL
Heather Gray Harvey Sweatshirt
Smiley Brandy Pullover
DESIGNER SPOTLIGHT:
Veronica Beard
Veronica Miele Beard and Veronica Swanson Beard co-founded the company in 2010, as sisters-in-law married to brothers. With two perspectives and one vision, the Veronicas have created a collection of cool classics that speak to today’s multifaceted, multitasking woman. A true foundation of a successful fashion business by launching a layered-look blazer dubbed the Dickey Jacket. Influenced by the stock market crash the year before the brand’s launch, Swanson Beard and Miele Beard opted to focus on a contemporary price point, yet maintain designer-level fabrics and quality.
Shop veronica beardFeatured Brands
Classic. Cool. Feminine.
Pell 1990 offers a range of classic staples and special occasion pieces that can take you from day to night.
Our vision was to create the ultimate girl cave, where you can sip on a glass of champagne in the company of beautiful clothing, playful artwork, and sought after designers.
We feature a curated mix of classic, cool, and feminine styles for a chic closet that will never fade.
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