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DESIGNER SPOTLIGHT:
Veronica Beard
Veronica Miele Beard and Veronica Swanson Beard co-founded the company in 2010, as sisters-in-law married to brothers. With two perspectives and one vision, the Veronicas have created a collection of cool classics that speak to today’s multifaceted, multitasking woman. A true foundation of a successful fashion business by launching a layered-look blazer dubbed the Dickey Jacket. Influenced by the stock market crash the year before the brand’s launch, Swanson Beard and Miele Beard opted to focus on a contemporary price point, yet maintain designer-level fabrics and quality.
Shop NowThe Little Black Dress


Classic. Cool. Feminine.
Pell 1990 offers a range of classic staples and special occasion pieces that can take you from day to night.
Our vision was to create the ultimate girl cave, where you can sip on a glass of champagne in the company of beautiful clothing, playful artwork, and sought after designers.
We feature a curated mix of classic, cool, and feminine styles for a chic closet that will never fade.
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