New Arrivals

Black
Black
Black
Black
Blue
Blue
Black
Black
Black
Black
Navy
Navy

Featured Brands

DESIGNER SPOTLIGHT:

Veronica Beard

Veronica Miele Beard and Veronica Swanson Beard co-founded the company in 2010, as sisters-in-law married to brothers. With two perspectives and one vision, the Veronicas have created a collection of cool classics that speak to today’s multifaceted, multitasking woman. A true foundation of a successful fashion business by launching a layered-look blazer dubbed the Dickey Jacket. Influenced by the stock market crash the year before the brand’s launch, Swanson Beard and Miele Beard opted to focus on a contemporary price point, yet maintain designer-level fabrics and quality.

Shop Now

The Little Black Dress

Black
Black
Black
Black
Black
Black
Black
Black
Black
Black
Black
Black
Black
Black
Black
Black

Classic. Cool. Feminine.

Pell 1990 offers a range of classic staples and special occasion pieces that can take you from day to night.

Our vision was to create the ultimate girl cave, where you can sip on a glass of champagne in the company of beautiful clothing, playful artwork, and sought after designers.

We feature a curated mix of classic, cool, and feminine styles for a chic closet that will never fade.

Keep In Touch

Subscribe for store updates and discounts.

Newsletter image

Testimonials