New Arrivals

Blue
Blue
Blue
Blue
White
White
White
White
Navy
Navy
White
White
white
white
White
White

Featured Brands

DESIGNER SPOTLIGHT:

Veronica Beard

Veronica Miele Beard and Veronica Swanson Beard co-founded the company in 2010, as sisters-in-law married to brothers. With two perspectives and one vision, the Veronicas have created a collection of cool classics that speak to today’s multifaceted, multitasking woman. A true foundation of a successful fashion business by launching a layered-look blazer dubbed the Dickey Jacket. Influenced by the stock market crash the year before the brand’s launch, Swanson Beard and Miele Beard opted to focus on a contemporary price point, yet maintain designer-level fabrics and quality.

Shop Now

Classic. Cool. Feminine.

Pell 1990 offers a range of classic staples and special occasion pieces that can take you from day to night.

Our vision was to create the ultimate girl cave, where you can sip on a glass of champagne in the company of beautiful clothing, playful artwork, and sought after designers.

We feature a curated mix of classic, cool, and feminine styles for a chic closet that will never fade.

Keep In Touch

Subscribe for store updates and discounts.

Newsletter image

Testimonials